Social Media Management tool is important, because in present day people are talking about anything on their social media. This thing can be used by business owner to see what their customer are talking about the brand and their feedback can be used to improve future releases. There are many tools available today, but only some are dependable, such as Sprout Social and Sendible. If you want to know more about them, go ahead and read our article below.
In this article, we are going to give you information about:
– What is Sprout Social and Sendible
– What Sprout Social and Sendible can offer to you
– Sprout Social vs Sendible
About Sprout Social
Sprout Social is a social media management tool that also acts as advocacy and analytics software for businesses. The tool will help you manage all of your social media accounts to communicate with your customer better and more effective. Sprout Social is capable of integrating various social media platforms, such as Facebook, Twitter, Google+, Instagram, Zendesk, Linkedin, UserVoice, Feedly and Google Analytics. The company is founded not long time ago in 2010 by its founder Justyn Howard and backed by venture funds of Goldman Sachs, New Enterprise Associates and Lightbank. The company has some famous names as their customer, such as Hyatt, Marvell, Microsoft, Uber, Zendesk, and Zipcar.
Sprout Social Features
Sprout Social comes with many interesting features, such as smart box. This features will collect all of your inboxes from your social media into one fluid of stream. With this feature, you will be able to listen and monitor or respond to their customers on any particular profile. If you want to know what people saying about something, for example your product, you only have to type the keyword and Sprout Social will display all people post about the subject. With the publishing tool in Sprout Social, you will be able to schedule posts across multiple channels. Other interesting feature by Sprout Social is the analytic tools that came in any level of subscription.
Sendible is a social media management tool marketed towards marketing agencies, businesses, and freelance social media consultants. This company offer their customer a wide range of features with excellent usability, but the most important point is still the ability it can offer to you to maintain all of your social medias. Sendible is able to integrate various social media, such as Pinterest, Google+, Facebook. Twitter, and Linkedin. If you are interested about similar tool, read our article on Hootsuite vs Sprout Social here.
Sendible is capable of combining all of your social media account in one dashboard, so don’t have to jump from one account to another. You can also track a keyword and see what people say about it and analyze to see if it if need urgent attention. With Sendible, you can save time and schedule ahead of your posts to easily distributes your messages through all of your social media. You may collaborate and manage tasks with ease by combining all of your team’s creativity. To provide better service to your customer, you have to know their problem first, with Sendible sentiment analysis; you can see the most pressing issues experienced by your customer. If you use Sendible, you will not miss anything people said about your brand, since it will proactively monitor people’s conversation in social media, you can be more active in conversation that will affecting your brand.
Now, let’s compare Sprout Social with Sendible. Both of them are great options for you social media management tool. But there are things that may affect your decision when comparing them. First is the price, Sprout Social price start from $99, while Sendible start from $29 per month. Second is the social media they can integrate to, Sprout Social can integrate with more social media than Sendible. Third is the service they provide, Sendible most affordable subscription only give you 12 function, while in Sprout Social you will give all the basic features.
Sprout Social vs Sendible
|- Divide their services by regular features and more premium features||- Count their service one by one|
|- Pricier than Sendible||- More affordable than Sprout Social|
|- Integrate to more Social Media||- Integrate to less Social Media|
All in all, the choice is all yours. It is better to think about your need first when deciding. In our opinion, if you are a person owning a small business, you might want to opt for Sendible, but if you have many accounts and need many features or need better CRM, we will highly recommend you Sprout Social.