We know that Email marketing is one of the most cost effective marketing tool, not only it is quite easy to manage, it also gives you full control and help you establish direct contact with your customers. In today Convertkit vs Drip article, we are going to give you information regarding what you can expect from these tools, so you will know which to choose. If you are currently looking for a reliable Email marketing tool, go check our article below.
In this article, we are going to give you information about:
– What are ConvertKit and Drip
– How much ConvertKit and Drip Cost
– What ConvertKit and Drip can offer to you
– ConvertKit vs Drip
There are so many similar tools nowadays and the name ConvertKit itself is relatively new in the software market. Their tool is designed and aimed at those professional bloggers, authors, marketers, course creators and even YouTubers. This software offer you a content upgrades and incentive with email signup forms while also provide easy to manage auto-responders, so you can send drip emails. Another benefit you can get is a segmented contacts that separate those who are interested with those who already purchased.
Unlike those that offer you a free plan if you are a small user, unfortunately, ConvertKit is not. The company don’t offer any free plan and the most affordable plan you can choose will cost $29 per month if your subscribers are ranging from 0 to 1000. However, they still give you 14 free trial to test if the software match your expectation or not. Besides the lowest subscription, there are 3 other levels also based on your subscribers while the last is custom made.
ConvertKit know that your email list is your biggest asset, so it will help that list to grow utilizing the tool’s attractive forms, trackable data, and a simple yet powerful automations. The form is very easy to embed and can be customized to help you change that casual readers into repeat customers. With its reporting feature, you can keep track of your growth only by a quick looking at your homepage dashboard since it will show you the subscriber data and opt-in conversions.
Just like many other email marketing automation tool, ConvertKit has its own simple but powerful automations to help you with email marketing that may be hard to wrap your brain around. With the ability, you don’t have to do the tedious work anymore when sending well-timed and targeted content to your subscribers. The tool use “if this and that” method to make automation rule easy to custom. It also has drag and drop sequence builder to help you create personalized automated emails.
Another useful features in this tool is the tagging and segments, so you can send the right message to the right person at of course the right time because you already learn about your subscriber’s interest, locations, and other data points. With the broadcast feature, you will be able to send them one–off broadcasts when you have time-sensitive content or you may also integrate your RSS feed to send your weekly blog posts. For integration, you can use ConvertKit with Shopify, Zapier, Instapage, WordPress and many more.
Another great tool that you can try to help you with email marketing is Drip. This tool is designed and aimed towards eCommerce owners, bloggers, and marketers. They will offer you a wide range of tools inside their smart email marketing platform and also one of the few tools out there that is friendly for beginners. It stand apart from its peers for the intelligent marketing automation tools, list groups, smarter email segmenting and many other useful features to help you reach specific people in your email list.
Another great thing about Drip is you can use it for free but of course with limitations. If you are barely starting and have no more than 100 subscribers, you can use it for free. When you are already running steadily and gain more subscribers, you can start using their paid version, which start from $41 per month when you have no more than 2500 subscribers. Above that amount, there are 2 other levels that peak at 5000 subscribers, so if your company have more than the amount, you can ask for custom rates.
For you who are doing business online, Drip will track code and deliver insights into who your customer are as well as what they want. To learn about your subscribers and website visitors, the tool will track any data you need and then you can apply custom tag, events, or fields to any of the customer you want while the tool will make sense of it all for you. There is a purchase intent marketing to help you identify the buyer’s prospect by combining their activities in a simple score. Read also: Zapier vs Flow here.
To even more catch your subscribers, the tool has an email builder, which you can use to create visually interesting emails to promote your product. Automated workflow is a great feature to increase customer engagement based on their interest and behavior. Content customization feature is also present in Drip to help you make personal content by adjusting on what you know about the customers while its email builder will make thing easier to customize every detail of your messaging.
To know more about your audience, there is segmenting feature that you can use to improve communication. You can segment your audience with any attribute you want and experience how easy it is to speak to 100 or even 10000 people like when you are speaking to only one person.
Now, let’s compare ConvertKit with Drip. The biggest different is the user these tools are designed for because ConvertKit is aimed for ground up bloggers while Drip is more into SaaS companies to eCommerce, eBook writers as well as plugin developers and consultants. Another difference is ConvertKit has its built in landing page while Drip is not, so you have to subscribe to Instapage or similar service to create customized landing page for PPC or display ads.
ConvertKit vs Drip
|- Don’t offer free plan||- Offer free plan|
|- Paid plan start from $29/month||- Paid plan start from $42/month|
|- Has built-in landing page||- Don’t have its own built-in landing page|
All in all, the decision is all yours to make. In our opinion, both of them are equally easy to use and you may try each one of the first to know which tool is more comfortable to use for you. However, we will recommend you ConvertKit for it is more affordable in subscribers basis while also has its own landing page.