There are so many email marketing tools you can use out there and all of them commonly come with the same set of features but also made for different people since they also offer different best features. In today Convertkit vs Getresponse article, we are going to give you information about these two similar yet different tool regarding what they can offer to you, so you can choose wisely. If you are interested in using one of them, go check our article below.
In this article, we are going to give you information about:
– What are Convertkit and Getresponse
– Convertkit and Getresponse Subscription Cost
– What Convertkit and Getresponse can offer to you
– Convertkit vs Getresponse
Just like what you may already know, Convertkit is one of email service providers you can use out there and this one is actually more aimed towards bloggers, podcasters and other type of businesses that need to build their audiences. The tool is packed with useful features you wish exist in an emailing tool but still leave some to be wished for. For starter, the tool is built in a main idea of being a tag-based system, so you can apply tag based on your subscribers’ behavior to trigger the tool.
To use the tool, you have to apply for their plan and you don’t have to worry since they will offer free trial in each of those levels so you can check first whether you will like them or not before committing. The cheapest level will bill you $29 per month if you only have up to 1K subscribers while the most expensive is custom level that will match the price with your subscriber if you have more than 5k. Read also: Convertkit vs Aweber here.
Besides the wide array of features inside, Convertkit shines the best at several capabilities. First is the seamless visual automation editor since editing email can be done inside the automation editor, so with one click you can edit them in line and avoid losing context like when you have to exit the automation editor. Another great feature here is the simple segmentation within emails because you can use conditional tags.
The conditional tags may looks confusing for non-techies but you can use the subscribers’ tag menu item on editor toolbar if you don’t really know how to write them, so the tool can insert the correct snippet template to your email and what you need to do is changing the tag and update the content. We know that the email we send is not 100% opened by subscribers and if you use Convertkit you can see how much of them while have an option to resend email with another Subject Line if you want.
Another tool you may want to take a look if you want a solid marketing automation tool is Getresponse. This one is said to be one among the best you can get in the market and it also comes with some more powerful features than its competitors. It will allow you to import and host a mailing list and capture data onto it, making newsletter for your subscribers, automate your emails and analyze the statistic related to your email campaign.
The pricing can be a bit confusing in Getresponse, because they separate their plan into 4 level at first but then these level also have another branch depend on the subscriber amount. The cheapest start with Email, Pro, Max and Enterprise as the highest level. They will bill you at least $12.75 per month if you have up to 1000 subscribers in Email level. The difference between aforementioned levels will also affect some if its features and if you want to get all the tool capabilities, at least you have to use the Pro plan.
One of the best feature in Getresponse is the automation. Here you can send time-based or action-based messages. Its new Marketing Automation will let you to create automation workflows using a drag and drop builder and inside you can instruct the tool to do a particular response when triggered by an action by your subscribers. Just like many other similar tool that also offer analytics functionality, it will give you information like opened, clicked and unsubscribed but it also offer you one-click segmentation, metrics over time, email ROI and pre-user information.
Getresponse also recently introduce a new CRM functionality and now it is fully integrated with all of the tool’s email marketing functionality, so you can use it to do a host of sophisticated CRM tasks like adding contact to a particular stage in your sales pipeline according to the page of your site they have completed a form on.
Now, let’s compare Convertkit with Getresponse. In automation, even though both of them are able to do the function, Getresponse currently have more triggers than Convertkit. It also offer more split testing than the other. Another Convertkit cons is it doesn’t have email templates while the other is packed with responsive email designs. One of the prominent difference between the two is because Getresponse also offer CRM functionality.
Convertkit vs Getresponse
|- Start at $29||- Start at $12.75|
|- No email template||- Has responsive email designs|
|- Less triggers for automation||- More triggers for automation|
|- Doesn’t offer CRM||- Offer CRM function|
All in all, the decision is all yours to make. In our opinion both of them are good and you can pick whichever suit your preference the most. However, if we are to choose we will recommend you Getresponse since it comes with better capabilities than Convertkit.