Hootsuite vs Sprinklr

Hootsuite vs Sprinklr are arguably two of the most well-known names in social media management. A lot of businesses and individuals have used these services to improve their leads and create better customer engagement. So, between Hootsuite and Sprinklr, which one is better? Below, we will see the differences and comparisons between these two tools to help you decide.

What you can learn from this article:
– The features and capabilities of Hootsuite vs Sprinklr
– The user experience of each social media management tool
– Which social media management tool that is more recommended

Hootsuite is a powerful tool that is used by individuals as well as small and large businesses. It is able to provide analytics through metrics, reports, and visual streams of multiple social media profiles and online presences. It offers useful reports that come in different graphical forms. Note that reports come from the analytic modules, and you can use the built-in report templates or create custom ones. See also: Hootsuite vs Sprout Social.

Hootsuite has a point-based pricing mechanism. Each report has a point value. Your account has a specific number of points, depending on your subscription tier. If you need to use more reports (more points) than your currently available points, you need to delete some other reports or modules to free up some points. Alternatively, you can pay an upcharge to put more points into your account.

Hootsuite includes various listening, engagement, and influencer identification tools, along with a comprehensive suite of publishing tools. It can quickly pull your social media data to populate the streams on your dashboard. The streams are customizable by keywords, networks, and specific social searches.

Sprinklr, just like Hootsuite, offers end-to-end functionality. It has great capabilities in listening, moderation, advertising, as well as analytics. It allows customer-facing teams to work together in the same virtual workspace, so it can eliminate the problems caused by the usage of different tools by different teams.

Social media data and insights are accessible for the entire platform through the Social Experience Core. In addition to the basic functions, such as content moderation, customer profile identification, and message management, Sprinklr also allows you to gain insights on the volumes, contexts, and sentiments of online conversations.

User Experience
Hootsuite has a clean and neat dashboard. The main tool groups, controls, and additional services are available in the slide-out menu on the left. On the header section, you can select a profile, compose a message, and either post or schedule them for later. Overall, the interface is very easy and intuitive to use.

Hootsuite also has great integrations. It has multiple open-source APIs so that you can easily integrate it with other tools. You can pair it with your customer relationship management (CRM) and other cloud services that you use.

Sprinklr is intuitive and centralized. Reports and metrics are put in one location, and it supports real-time communication. It also has automatic functions for efficient routine operations. The mobile apps are very nice and useful to allow teams to manage the company’s online presence 24/7.

Sprinklr is an open platform that can connect to various popular services. It is compatible with Salesfore, Marketo, Nexgate, and more. If you need easy integration, you will benefit from the flexible architecture, which supports incredibly complex social channels. In addition, there is an external API which you can use to build your own custom applications.

Hootsuite vs Sprinklr

- Clean and neat dashboard, very easy to use- Intuitive and centralized
- Customizable streams and reports- Social media data and insights accessible across the platform
- Multiple open-source APIs- Connects to popular services, has an external API

Both Hootsuite and Sprinklr are great apps. However, Hootsuite is more recommended due to the neat, easy-to-use interface. The customizable streams and reports are very handy to get useful insights quickly. It also has multiple open-source APIs to work with other tools seamlessly.

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