Hootsuite and Sprout Social are often compared to see which one is better than the other. In reality both of them a great options for social media management tool and widely used by many people from across the world. If you are currently having a hard time to decide between both, let our article below help you by providing brief information about Hootsuite and Sprout Social.
In this article we are going to give you information about:
– What is Hootsuite and Sprout Social
– What Hootsuite and Sprout Social can offer to you
– Hootsuite vs Sprout Social
Hootsuite is a platform for social media management that was created by Ryan Holmes in 2008. Hootsuite user will be able to manage all of their social media, such as Facebook, twitter, Linkedin, Google+, Instagram, and many more using Hootsuite user interface in the form of a dashboard. The company is based in Vancouver and has around 1000 staff located Vancouver, Singapore, London, and many other countries. Hootsuite has gathered around 15 million users from all around the world.
Hootsuite Pro plan will cost you for about $9.99 per month that billed annually and $14.99 if paid month to month. This version only cover 10 social media profiles and limited to one user. They also have the Team plan, which will cost you $34.99 per month or $49.99 if paid month to month. With this version, you can manage 20 accounts and 5 users.
With Hootsuite you will be able to know what people are saying about specific thing, such as your product. You will also be able to filter your search by using Klout to know what influencers saying about something. If you are following too many people, some important information might got covered by other posts, so you can see it, with Hootsuite you can make list to show only what you preferred to see. Another interesting feature is suggested content, with this feature Hootsuite will be able to remember what you post in the past and will post similar topic in your account.
About Sprout Social
Sprout Social is social media management software that also acts as advocacy and analytical tool for businesses. The company was founded by Justyn Howard, Aaron Rankin, Gil Lara, and Peter Soung not long ago in 2010 backed by the venture funds of Goldman Sachs, New Enterprises Associates and Lightbank, and more. Sprout social offer their customers the ability to integrate with many social media platforms, such as Twitter, Linkedin, Facebook, Instagram, Google+, Feedly, UserVoice, Zendesk, and Google Analytics.
Sprout Social Pricing
Sprout Social offers 30-day free trial without having to plunk down your credit card, but there are four pricing types. First is the Deluxe that will cost you $59 per user per month to cover 5 profiles. Second is Premium that will cost you $99 per user per month to cover 20 profiles. Third is Team that will cost you about $500 per month for 5 users and 30 profiles. Fourth is Enterprise that cost you around $1.500 per month for 10 users and 50 profiles.
Sprout Social Features
Sprout Social is able to collect all of your social media messages into one fluid of stream to let you monitor and listen to your customer easier. If you want to know about what people are talking about your brand, you can search the keyword and Sprout Social will show you the result, so you can tailored and generate your content better in the future. Sprout Social also able to schedule your post to be sent to across multiple channels. The most prevalent advantage of Sprout Social is the analytics software, which is available in each level of membership, such as Twitter comparison, Engagement Report, Team Report and many more.
Both of Hootsuite and Sprout Social are good options for your social media management tool. However, you may want to consider some things before making your subscription. First is the price, Hootsuite offer more affordable subscription than Sprout Social. Second is the integrations, since Hootsuite offer far more integrations than Sprout Social. However, Sprout Social is better in extra, such as social consumer relationship management.
Hootsuite vs Sprout Social
|- Offered in more affordable price||- Pretty expensive|
|- Have more integrations||- Have less integrations|
|- Doesn’t have SCRM||- Have good SCRM|
All in all, both of them are great options and you should base your decision on your needs. In our opinion, if you are a freelancer or own a small business, it is better to opt for Hootsuite, since they offer more affordable services.