For those who are not familiar with what heat map means and used for in term of websites or apps, the tool is actually used to show you what you cannot see with your eyes directly, such as users click location, the furthest part they see in your site, and how they use your site. In today Hotjar vs Mouseflow article, we are going to give you information regarding what you can expect from them and how they differ. If you are interested, go check our article below.
In this article we are going to give you information about:
– What are Hotjar and Mouseflow
– Hotjar and Mouseflow Subscription Cost
– What Hotjar and Mouseflow can offer to you
– Hotjar vs Mouseflow
There are so many heat map tools in the market and they usually offer similar capabilities even though there is no such thing like perfect tool. One of them is Hotjar, which is liked by many users for its features. The tool brand themselves as all in one analysis and feedback tool that will provide you with a bigger picture on how to improve your website’s performance and user experience. Overall, it let you know how user use or behave in your site.
One great thing about Hotjar is it also offer you a free plan beside the paid subscription. If you are personal with a site not exceeding 2000 page views per day, you can use the tool for free but with limited reports. If your page views exceeding the amount up to 10000, the paid subscription start at $29 per month. Read also: Hotjar vs Crazy Egg here.
Just like what you can expect from a heat map tool, Hotjar is able to show you where your visitor click and taps the most as well as their scrolling behavior. The hot placed is indicated with red color to orange to yellow and then the coolest is blue. They also offer recording feature, so now you can watch the record of your visitors on your site as they click, tap, move their cursor during their journey there.
As for the conversion funnels, in this part you can see which page in your site make your visitor leave and now you can fix the part that need improvement. Its form analysis also useful if you use form to know which stage most people drop it.
Another similar tool that you can use to help you understand visitor in your site better is Mouseflow. What makes this tool is always compared with Hotjar is because they come with the same features set, such as Heat map, forms, funnels and session replay, which in the other is called Recording. It also compatible with all devices with a modern browser-desktops, tablets, and phones, moreover, it offer you complete support for checkout, dynamic content, or eve member only pages, and won’t slow down your site.
In pricing, Mouseflow is available for both free and paid subscription. The free plan only let you to track 100 sessions per month in one website but if you want to increase the limit, you can start upgrading for the paid version that’s start from $29 per month, which allow you to have up to 10000 sessions per month. The highest level will let you have up to 500000 sessions per month and will bill you at $399 per month.
The tool is capable of giving you session replay, which is a recording of the mouse movement, clicks, scrolls etc in your site and you can even filter sessions to find user with compatibility issues, errors, and other problems. The heat map feature will show you summarize people activity in your suite, such as click, mouse movement, scroll, pay attention, and where they come from, so now you can figure what works and what doesn’t.
In funnel feature, you will be shown about which page in your site that makes your visitor leave. This is important to examine and to improve what’s need to be fixed in an attempt to make your visitor more engaged in your site.
Now, let’s compare Hotjar with Mouseflow. In features, they have the same capabilities and equally offer a complete solution as a heat map tool. What actually set them apart from each other is only their pricing or subscription.
Hotjar vs Mouseflow
|- Free up to 2000 page view/day||- Free up to 100 sessions per month|
|- More expensive||- More affordable|
|- Data storage for 365 days||- Data storage range from 3-12 month|
All in all, the decision is all yours to make. In our opinion, both of them are similarly powerful tools and you can choose based on which is more convenient for you. However, if we are to choose, we will pick Mouseflow for paid subscription because it is more affordable while for the free version Hotjar is better with higher page view limit.