Medium vs WordPress

You want to create a new blog where you can deliver your content and engage your audience. Medium is currently one of the most popular free blogging platform, but WordPress still holds the leading position. In this article, we will see the comparisons between Medium vs WordPress to help you choose the best blogging platform.

Below, we will discuss further about:
– The content ownership and branding on each platform
– The customizability and ease of use on each platform
– The pros and cons of Medium vs WordPress
– Which blogging platform that is generally more recommended

Account and Content Ownership
First of all, you need to understand that these two platforms have different mechanisms. Medium is a free online community, in which every user can share their content. It is very easy to use, and it comes with built-in social networking features. So, if you just want to share your stories with your peers, it can be an effective and convenient solution.

However, keep in mind that you do not own Medium. The website is owned by A Medium Corporation, and the company may shut down, come up with new pricing plans, or cancel your account due to some reason.

WordPress is an open-source project where a community of independent developers and users work together. It has grown into the biggest content management system in the world. On WordPress, you own your content. This is a true blogging platform. Even on the free version, you already have some control over your data and content. You can also control who you share them with.Of course, the self-hosted version is much more recommended if you need complete control.

Branding
If you use Medium, you can’t really promote your brand or yourself. Unless you are a famous author, the readers probably won’t remember your name and will just remember about reading a nice story on Medium. You also can’t focus the audience to your brand because other stories from other authors may get displayed along with your stories.

WordPress is more effective for promoting your brand. Your content is recognized as yours. While the free version is quite limited, the paid versions allow you to decide how you are going to capitalize on your brand recognition. With a self-hosted WordPress website, you can create some revenue by running your own ads, add payment gateways, or make membership-based premium content.

Customization
Medium is very limited in terms of customization, at least if compared to WordPress. On Medium, you can select a layout for your content, add your own logo, and choose a background color or image to fill the header section. There are grid-based and stream-based layout options. The drag-and-drop editor is very easy and intuitive to use. However, Medium does not allow you to use your own custom design or layout.

Medium only allows data export in the HTML format, which means that responses and likes cannot be exported. Hence, it becomes very difficult when you need to export your data to another platform. Setting up redirects is next to impossible; even if you use a custom domain, you still need to setup a redirect manually for each story.

WordPress has thousands of themes and plugins available. There are free and paid choices. They allow unlimited innovative designs and various customization options. Thanks to the powerful themes and plugins, WordPress can be incredibly flexible. You can mold it however you want to suit your unique style and purpose.

Being an open-source platform, WordPress gives you all the freedom that you need to move or export your content. There are importer plugins that can help you import or export your data, including users and comments. And there are backup plugins that can help you restore and migrate your website when changing your hosting or domain name.

Medium vs WordPress

MediumWordPress
- The website is owned by the company- You own your website
- Difficult branding- Your content is known as yours
- Limited customization- Highly customizable
- More suitable for casual users- Recommended for business users
- Free- Has free and paid versions, and the self-hosted alternative

Conclusion
All in all, WordPress is indeed more recommended. It is a more powerful and versatile platform. On WordPress, you own your content, and your content is known as yours. It has lots of customization options, so you can mold it to suit any style and purpose.

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