Together with the advancement in technology, there are so many business analytics tools entering the market in the last several years. As you probably already know these kind of tools are very beneficial for your business to provide deeper insight by adding support of advanced modeling. In today Mixpanel vs Google Analytics article, we are going to compare both tools to give you information about what you can expect from them, so you can pick which tool will suit your preference better.
In this article, we are going to give you information about:
– What are Mixpanel and Google Analytics
– Mixpanel and Google Analytics Subscription Cost
– What Mixpanel and Google Analytics can offer to you
– Mixpanel vs Google Analytics
Mixpanel is both mobile and website analytics tool that will track company visitor behavior through application engagement and interaction in real time, so you will be able to understand them better. The tool is designed to be used by businesses start from small and medium or SMBs to larger enterprises. The tool is not only limited to recording the page views and give reports about customer engagement and action within the app but also able to drill deep down further into their analytics and ask more specific questions about the customer.
One of the best thing about Mixpanel is you can use it for free but of course with limited abilities. You will be restricted to only 5 projects, 5M data points, limited core reports, 60 data history, 3 members/projects and two factor authentications. For those who need more powerful features, there are Startup level for $999 per year for 10M data points per year, 12 months data history, 5 members/project, limited core reports, and unlimited saved reports. The last is enterprise that will give you everything in Startup and more than 5 years data history as well as premium support.
The most stand out ability of this tool is probably the suite of features that can be used to send in-app or email messages to your customers based on their behavior by making a rule that will trigger the messages based on any if the events you track with the tool. For example, you will be able to send an email automatically to the customer who already signed up in your website but still or haven’t downloaded your product after an amount of time.
As the market for mobile app becoming more promising and crowded each days the tool also have seen to have a strong focus on mobile and also offer a visual A/B testing tool for mobile apps. This ability is useful since now you don’t have to use a 3rd-party testing tool to create any kind of split test inside your mobile app. Mixpanel can be used to display in-app surveys, so you can gather further insight from your users.
Another benefit you can get by using this tool is the clear and comprehensive data it can provide you whether your app in web-based or on iOs and Android. Mixpanel will give you a straightforward interface while still allowing you to drill deep down to know how your customer behave in your app, so you can see how to further develop the product. Read also: Doordash vs GrubHub here.
About Google Analytics
Google Analytics is probably the most well-known self-service business intelligent platform in the market. The tool was first launched in 2005 an up to these days, it is still the most widely used web analytics service on the Internet. However, no matter how popular the tool is, many people are concern about deploying it since the support provided are bare minimum and will leaves training mostly in your own hands, which is understandable for what it is listed as. To put it simply, it is best to preview these before relying them for your employees.
Google Analytics Pricing
As what you already know Google Analytics is freemium tool, which means it is free to use but if you want to get more/better features, there are prices to pay. The paid subscription is called Google Analytics 360, which is of course more powerful than the free version. Taken from PCMAG, the difference between these versions is only the fact that the pro version will give you more amount of data you can access.
Google Analytics Abilities
This tool is built to make keeping track of your customer a breeze. It will connect your customer behaviors, channel performance and other actions across your sites and apps to report them in a robust reports and dashboards. You will also get the ability to connect online to offline to get a better understanding across CRM, call centers, point of sale, and devices. If you need deeper analysis, you can import additional customer and product data into Analytics or export them to BigQuery.
With Google Analytics, there are a lot of visualization options. The Data Studio is limited to create only five reports per account and if you want more than that, you have to subscribe for 360. Whether you are using the free or paid subscription, both versions support connecting to numerous data sources as well as offer unlimited report viewing, sharing or collaboration and editing. Data sources here means connectors for Google Analytics, Google Sheets, Google AdWords, and other Google services.
Raw data can be a problem since it can be more overwhelming and difficult to understand. This tool will give you a way to find the insight you need without the heavy load. You can use Google Analytics Intelligence and machine learning capability to get more insight around your data. This toll is said to be able to surface users that have higher potential to convert or those with high revenue potential or other relevant actionable business insights.
Now, let’s compare Mixpanel with Google Analytics. The basic difference between these similarly powerful tools is the focus. Mixpanel is even centric tool that focus on tracking visitors action rather than page views while Google Analytics focuses on tracking page views and their information as well as the page they view. In real time reporting, Mixpanel works very fast while Google Analytics will need more time for larger websites. In the A/B testing, both tools are able to do the technique but Mixpanel only provides mobile testing and Google offer web test.
Mixpanel vs Google Analytics
|- Paid subscription start from $999||- Paid subscriptions start around $150.000|
|- Event centered||- Focus on tracking page views|
|- Mobile A/B test||- Web A/B test|
|- Faster segmentation and reporting||- Slower in segmentation and reporting|
All in all, the decision is all yours to make. In our opinion, both of them are great depend on what you are looking from them. In general, for larger business areas Mixpanel should be the right choice while if you have small to medium business, Google Analytics is the one to go.