SendGrid vs SparkPost

People are now confused in choosing between SendGrid vs SparkPost, two transactional email systems that can help you send receipts, invoices, notifications, and reminders to your customers. They both claim to be the best. So, which one is actually better? The answer depends on what you need. See the detailed comparisons between the two below!

Continue reading below to learn more about:
– What SendGrid and SparkPost are
– The distinctive features of SendGrid and SparkPost
– The pricing of SendGrid vs SparkPost
– Which transactional email system that is more recommended

Overview
SendGrid is one of the leaders in the market when it comes to cloud-based email infrastructure. It blends transactional email, email marketing, and SMTP services into one package. Hence, it is not always easy to specify the main expertise of SendGrid. Nevertheless, if you want to improve your transactional email or email marketing delivery through flexible SMTP and Web APIs, or if you need something with efficient scaling, SendGrid is a suitable solution. See also: CloudFlare vs MaxCDN.

SparkPost is considered as a newcomer in the market, as it was released in 2014. However, it has quickly risen to popularity. Recently, it has taken advantage of Mandrill’s user migration by offering very competitive prices. Mandrill has merged with MailChimp, and people who don’t like this change need to find a replacement. SparkPost makes an attractive solution due to the very familiar interface. It looks pretty much just like Mandrill, and is smooth and very intuitive.

Features
The two strong points of SendGrid are powerful APIs and SMTP relays. With these features, you can easily and quickly integrate SendGrid with any other cloud-based infrastructure. This is highly beneficial for larger companies who already use other cloud-based services.

The main part of SendGrid is designed to help you send emails over HTTP, SMTP, or your company’s client libraries. This ensures deliverability, reliability, and scalability. SendGrid can also manage crucial features and anti-spam regulations, such as domain keys, sender policy framework (SPF), feedback loops, ISP monitoring, and CAN-SPAM compliance.

SendGrid has real-time analytics to help your monitor and analyze your email campaigns. The analytics are quite detailed with useful stats, such as requests, spam reports, bounces, deliveries, invalid requests, click tracking, blocks, etc. It is also very easy to understand. SendGrid has easy contact list management and built-in templates.

SparkPost is quite easy and simple to use. You can send messages from your traditional email apps through SparkPost’s servers. However, you can also use the API to send emails from other software. The API is very useful for relay access. You can apply IP and Webhooks policies, tweak key permissions, and add a white list of IP addresses. SPF and DKIM are easily configured.

SparkPost has graphical analytics with over 40 different metrics to give you the most detailed information about your campaigns. And SparkPost has gone very serious with a full template creator. It has HTML templates with variables that can store the email subscribers’s info. With the variables and conditions, SparkPost can automatically customize your emails for specific recipients.

Pricing
If you are a new user, SendGrid can handle 40,000 emails for free for 30 days. Afterwards, you can benefit from the 100 free emails per day. The paid plans start from $9.95 per month for up to 100,000 emails.

On the other hand, on SparkPost, has a free plan that allows up to 15,000 messages per month. The paid plans start from $9 per month for up to 50,000 emails.

SendGrid vs SparkPost

SendGridSparkPost
- Powerful APIs and SMTP relays- Flexible, customizable API
- Real-time analytics and built-in templates- Graphical analytics and full template creator
- Free version allows up to 100 messages per day- Free version allows up to 15,000 messages per month
- Paid plans start from $9.95 per month for 100,000 emails- Paid plans start from $9 per month for 50,000 emails

Conclusion
Large companies can benefit the most from SendGrid. The powerful APIs and SMTP relays are very useful for integration with other services. The paid plans also have higher email limits. However, individual users and small companies can benefit the most from SparkPost, whose free plan allows up to 15,000 messages per day.

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