The increasing popularity of social media in the last few years are driving the market and demand for a good management tool to a different level. Today, business owner are faced with numerous tool to choose. In today Socialpilot vs Hootsuite article, we are going to give you a brief information regarding these two similar tools and how they are differ from each other. If you are interested in one or both of them, go check our article below.
In this article, we are going to give you information about:
– What are Socialpilot and Hootsuite
– Socialpilot and Hootsuite Subscription cost
– What Socialpilot and Hootsuite can offer to you
– Socialpilot vs Hootsuite
If you are a business owner especially for those small to medium scale, you may want to manage all of your business related social media to help increasing sales using social media automation tools. One good tool available in the current market is SocialPilot. This name is probably not that familiar for you since it is only launched around 4 years ago and based in Canada. However, their popularity continue to rise and now they are already managing more than 85k users.
Just like many other similar tool, this one also not free. The subscription level is divided into 4 different levels and the most affordable is starting at $8.33 per month billed annually while the most expensive start at $66.66 per month. The highest subscription will let you use 200 accounts and a total 1000 posts per day up to 20 users.
As a social media management, Socialpilot is able to schedule your posts across accounts in different platforms using only the tool. You can see your schedule in its calendar, so you can keep in track of your accounts. Content curation and discovery also made easier with its various categories content right in your dashboard.
As for the analytic function, not all platform get the same amount of reports but the toll provide analyzing for Facebook, Twitter, Pinterest, and LinkedIn to help you improve your performance and efficiency across platforms.
Another good social media management tool you can try is Hootsuite. This one is probably among the best as well as one of the most popular today. What many user like about this tool is the analytical function that will provide you with reports, metrics, and visual streams for each one of your profiles. The dashboard is also easy to understand and you won’t need much time to get used to and all of them are self-explanatory.
What’s great from Hootsuite is it offer a free plan for those with some social profiles or those who want to start learning to use a social media management to know what have to be done. For the paid version, they offer 3 levels plus customize level to suit your need or request. The most affordable start from $29 per month and the most expensive will bill you $599 per month that will give you 35 profiles, unlimited scheduling and 5 users. Read also: Later vs Hootsuite here.
Since this is a social media management tool, of course it able to do the basic function like scheduling, curation, analytic, and monitoring. The strong point here is how the tool let you access all of your accounts’ feed from its dashboard. To optimize your post, it also utilize an algorithm to decide when the right time to post your content for maximum exposure is.
Besides providing complete analytic for social media activities, Hootsuite also let you export its analytic report for individual social media account so you can analyze them for further decision making.
Now, let’s compare Socialpilot with Hootsuite. They are equally powerful but shines at different part. Socialpilot with its new feature called the “personalized content discovery and suggestion” will make content finding easier since it will show you numerous content right in your dashboard. At the other hand, Hootsuite is boasting it’s easy to use dashboard that attracts social media marketers as well as the free plan. It also use algorithm to help user post content at the best time.
Socialpilot vs Hootsuite
|- Doesn’t offer free plan||- Offer free plan|
|- More affordable||- More expensive|
|- Have content discovery and suggestion||- Easy to use dashboard|
All in all, the decision is all yours to make. In our opinion, both of them are equally powerful but come with different highlighted capabilities. However, based on the price, Socialpilot is the wiser choice if you are looking for the most cost efficient here.