In the last few years when social media platform are more common and diverse, the need for a social media management is also increasing. We know it is important to keep being active in those platforms especially if the interactions between you and other people is crucial for your business. In today Sprout Social vs Buffer, we are going to give you information regarding what you can expect from using these tools. If one or both of them took your interest, go check our article below.
In this article, we are going to give you information about:
– What are Sprout Social and Buffer
– How much Sprout Social and Buffer Cost
– What Sprout Social and Buffer Cost can offer to you
– Sprout Social vs Buffer Cost
About Sprout Social
Sprout social is one of the most well-known tool in the social media management market. This one is designed to do pretty much everything you need to manage your social media accounts especially for business channels. The tool offers you a social listening and influencer identification capabilities as well as some social customer relationship management functionality. All of them are packed in an attractive, easy to use user interface, so you don’t have to be spend so much time getting used to it.
Sprout Social Pricing
Just like many other good things out there, unfortunately Sprout Social is not free. The company kept the pricing quite simple by only offering 3 levels of subscription start from Premium, Corporate, and Enterprise that all offer 30 days free trial just in case you want to test them first before committing. The most affordable Premium is start at $99 per user per month and comes with limited capabilities but it should be enough for small to medium businesses.
Sprout Social Capabilities
Even though the tools has a clean interface that may masked some lacked of features, Sprout Social is not. You can easily access the Flowkey of Productivity bar at the top of the screen and for the analytics functionality, you can simply select Reports to go to the analytics area. This functionality will give you all available reports and it also give you an option to make a report with customized branding. Another good feature from the tool is it able to gather all of your inbox messages in one stream.
Another choice you can pick to help you managing your social media accounts is Buffer. This tool is also very popular especially for personal used and small to medium businesses since it is not only comes with a sophisticated interface but also affordable if compared to its other competitors. It will allow you to post several tweets, status updates or posts across multiple networks at once and decide when they are deployed, so you can make more times for another important things. Read also: Buffer vs Hootsuite here.
What makes Buffer even more popular is because it offer a free plan for their users, so those who want to start using a social media management tool for the first time can get use for what’s need to be done. The company offer 4 levels in total for the paid versions and the most affordable start at $15 per month but limited only for one user and 8 social media accounts in either Twitter, Facebook, Linkedin, Google+, Pinterest, or Instagram.
Buffer boast its scheduling feature. The tool will help you create a post and publish them in each social media accounts you have in the right time just when you want them to be. This feature is good since you can make content whenever you have time and use the scheduling to deploy them according to your wish, so your accounts seems to be always active by your followers and keep them from unfollowing you.
With Buffer mobile apps, you don’t always have to seating front of your computer or laptop to craft posts since you just can make them on the go when you discover an interesting thing for your posts. Its analyzing feature also helps you determining what kind of posts attract your audience the most.
Now, let’s compare Sprout Social with Buffer. Both of them are great options and shines in different functionality because Buffer is advance in post scheduling while the other is great in analytics as well as in social CRM tools with its full social inbox.
Sprout Social vs Buffer
|- Good in analytics||- Good in scheduling|
|- Offer CRM||- Easier to use|
|- Start from $99||- Start from $15|
All in all, the decision is all yours to make. In our opinion, both of them are good for different user. Sprout Social is for those who need advance analytics and those who need a tool for customer supports through social media accounts while Buffer is best for those who are looking for a simple and straightforward tool to schedule contents.